Remember the first time you saw a truly inspiring coaching video? Perhaps it explained a complex concept with clarity, offered a much-needed motivational boost, fast-tracked your learning, or showcased someone’s transformation.
It likely ignited something within you, a spark of possibility. Videos like that are also great at making the creator behind them memorable (it’s a brand builder!). Now, imagine creating the same impact with your own stunning videos. It’s simpler than you think.
This guide unlocks the secrets to fast, efficient video creation. You’ll learn about intuitive tools that eliminate tedious editing, discover time-saving strategies, and gain the confidence to put your unique expertise on camera.
The result?
Less time wrestling with technology and more time connecting with your ideal clients, growing your reach, and deepening your impact as a coach.
8 Tools for Effortless & Fast Coaching Video Creation
Pre-Production
Frase AI: Content Ideas & Optimization
| Plans & Pricing | 3 Plans (Solo, Basic, Team) starting from $14.99/month |
As a coach, understanding your audience’s needs, questions, and pain points is vital for creating compelling videos that attract new clients and solidify your expertise. Frase AI acts as your digital research assistant, streamlining the process of finding the perfect topics for your videos. Here’s how:
- Topic Ideation: Sometimes, even the most experienced coaches can hit a content ideation wall. Frase AI analyzes real search data and compiles trends related to your coaching niche. This generates a list of potential topics and questions your target audience actively asks online, providing endless inspiration for your videos. Frase AI helps identify what’s trending, ensuring your video style aligns with what viewers are actively seeking within your niche.
- Keyword Research: Knowing which keywords people use when searching for your type of coaching is essential. Frase AI identifies relevant keywords and phrases with high search volume, pinpointing those you should aim to feature in your video titles and descriptions to boost visibility in search results.
- Competitive Analysis: Frase AI allows you to analyze top-performing content from your competitors. It shows you which topics they are covering and the keywords they use. This gives you a roadmap for creating videos that address those same topics, but from your unique perspective as a coach.
| Benefit | Description |
|---|---|
| Streamlines Brainstorming | No more blank-page syndrome – Frase AI provides a starting point for video ideas. |
| Supports Concise Videos | Topic and keyword insights keep your content focused, preventing rambling. |
| Enhances SEO | Helps optimize video titles and descriptions to get discovered in online searches. |
| Repurposing | Ideas generated by Frase AI can be adapted into blog posts, social media content, etc. |
Recording
OBS Studio: Screen/Webcam Recording
| Plans & Pricing | Free |
| Operating System Compatibility | Windows, Mac, Linux |
OBS Studio (Open Broadcaster Software) is a completely free and open-source video recording and live-streaming tool.
Its versatility and high video quality make it an excellent choice for coaches who want to create screen recordings, webinars, interviews, or dynamic videos that incorporate their webcam footage. It offers granular control over every aspect of your recording, from the layout of your scene to audio sources and transitions.
Unlike some free screen recorders, OBS Studio gives you the full experience without any watermarks or time limits. Additionally, an active community provides support in forums and offers a range of free plugins to enhance functionality.
| Feature | Benefit |
|---|---|
| Scene Composition | Create multi-layered layouts combining your screen, webcam, images, and text overlays. |
| Audio Mixer | Fine-tune audio from your microphone, desktop applications, and other sources with filters like noise suppression. |
| Screen Capture Options | Record your entire screen, a specific window, or a selected region. |
| Recording Flexibility | Record directly to your computer or stream to platforms like YouTube and Twitch. |
| Plugins | Extend OBS capabilities with plugins for special effects, additional transitions, etc. |
Riverside.fm: Your Remote Recording Studio
| Plan | Price (Monthly) | Key Features for Coaches |
|---|---|---|
| Free | $0 | Up to 2 hours of recording (HD audio/video), separate audio & video tracks, live streaming (limited platforms) |
| Standard | $15 | Up to 5 hours of recording (4K video), live streaming to more platforms, 48kHz audio quality |
| Pro | $24 | Up to 15 hours of recording, all features of Standard, plus custom branding, priority support |
Riverside.fm is a web-based recording platform designed specifically for high-quality remote interviews and guest sessions. It delivers crystal-clear audio and video, allowing you to select the ideal aspect ratio for your content, whether it’s for traditional viewing platforms or social media feeds, ensuring a professional look and feel.
- Effortless Scheduling: Simplify guest coordination with built-in scheduling features and automatic calendar invites.
- No Downloads Needed: Guests simply click a link to join sessions, eliminating the need to download and install software.
- Separate Tracks for Editing: Riverside.fm records each participant’s audio and video into separate tracks, giving you maximum flexibility during editing.
- Live Streaming Integration Stream your interviews live to platforms like YouTube and Facebook to expand your reach.
| Feature | Benefit |
|---|---|
| Progressive Uploading | Recordings start uploading as you go, saving you time after the session ends. |
| Magic Editor | An intuitive online video editor for removing noise, glitches, or unwanted moments. |
| Speaker View Option | Automatically creates a speaker-focused view, ideal for polished interview formats. |
| Mobile App | Record on the go or allow guests to join from their smartphones. |
Editing
Descript: Edit Videos Like a Word Document
| Plan | Price | Key Features |
|---|---|---|
| Free | $0 | 1 watermark-free video, 1 screen recording, basic editing tools |
| Creator | $15 | 10 hours transcription, 3 screen recordings, watermark removal, AI green screen (60 minutes of video) |
| Pro | $30 | Unlimited screen recordings, advanced editing, studio sound, filler word removal |
| Enterprise | Custom Pricing | All of Pro, plus advanced collaboration, security, onboarding, larger AI green screen allowance |
Descript is a groundbreaking AI-Powered tool that revolutionizes video and audio editing. By utilizing artificial intelligence, Descript offers a unique approach to editing videos through a text-based transcript.
When you upload your footage, Descript automatically transcribes it. From there, editing your video becomes as intuitive as editing a document.
Delete a word? That section of the video is gone. Add a sentence? Descript can generate a realistic-sounding voice to match your own!
- Time-Saver: Drastically eliminates the tedious timeline-based editing of traditional video editors.
- Error Correction: Easily fix any mistakes in the transcript, and your video updates instantly.
- Accessibility Boost: Built-in captions and transcriptions make your videos more inclusive.
- Screen Recording Simplicity: Descript’s screen recorder simplifies creating video tutorials and demos.
Take a look at this article that compares Descript alongside other pure video editing tools: Fast Video Editing for Beginners Using Descript and Other Tools.
| Feature | Benefit |
|---|---|
| Text-Based Video Editing Tool | Remove ums, ahs, pauses, or entire sections simply by editing the text. |
| Overdub Feature | Replace words with your own voice or Descript’s realistic text-to-speech. |
| Filler Word Removal | Clean up your dialogue automatically with a single click. |
| Studio Sound Tool | Enhance audio quality and reduce background noise. |
Canva: The Versatile Designer’s Toolkit
| Plan | Price | Key Features |
|---|---|---|
| Free | $0 | Access to 250,000+ templates, limited photos and videos, 5GB cloud storage |
| Pro | $12.99/mo. | Everything in Free, plus 100+ million stock photos, videos, and graphics; 100GB cloud storage; schedule social media content; background remover |
| Enterprise | Custom Pricing | All Pro features, plus advanced brand controls, unlimited storage, single-sign on (SSO), and 24/7 support |
In the realm of online video creation, Canva emerges as a multifaceted powerhouse, perfectly suited for coaches who aim to craft compelling visual narratives without delving into the complexities of professional design software. Canva simplifies the creation process, offering an intuitive drag-and-drop interface alongside an extensive library of templates, graphics, and stock footage that can be tailored to any coaching niche.
Features That Stand Out
- Template Variety: Canva boasts a vast collection of video templates ranging from educational webinars to motivational clips, ensuring that coaches can find a style that resonates with their brand and message.
- Ease of Use: Its user-friendly interface makes video creation accessible to all, regardless of technical expertise. Coaches can produce high-quality videos with just a few clicks.
- Collaboration Made Simple: Canva facilitates team collaboration, allowing coaches to work alongside their marketing or creative teams in real-time, ensuring a cohesive and efficient content creation process.
| Feature | Benefit |
|---|---|
| Intuitive Drag-and-Drop Interface | Simplifies the creation process, making video production accessible to non-designers |
| Extensive Template Library | Allows coaches to quickly find and customize videos to fit their brand and message |
| Real-Time Collaboration | Enables you to work with hired hands streamlines content creation by enabling simultaneous editing |
| Comprehensive Asset Library | Provides access to a large library of stock photos, videos, and graphics to enrich content |
| Brand Kit (Pro and Enterprise Plans) | Ensures brand consistency across your videos (and other content you create) with customizable logos, colors, and fonts for easy re-use |
Why Coaches Should Consider Canva
For coaches seeking to engage their audience through informative and inspiring video content, Canva offers a balanced blend of simplicity and functionality. Whether it’s for social media engagement, online courses, or marketing campaigns, Canva equips coaches with the tools needed to create visually appealing videos that captivate and educate.
Moreover, Canva’s flexibility in design and presentation styles means that it can adapt to the evolving needs of a coaching business, making it a valuable asset for personal branding and client outreach efforts.
Real-Life Application
Imagine a scenario where a leadership coach aims to share a series of short, impactful videos on LinkedIn to highlight key leadership principles. With Canva, the coach can quickly select a template, customize it with their brand colors and logo, insert relevant stock footage, and overlay text with key takeaways. This process, streamlined and devoid of unnecessary complexity, allows you to focus on content quality rather than grappling with technical challenges.
InVideo: Your Video Content Fast-Track
| Plan | Price (Monthly) | Features |
|---|---|---|
| Free | $0 | 6000+ video templates (intros, explainer videos, tutorials, music videos, etc.), watermarked, 60 video exports/month |
| Business | $30 | Unlimited exports, no watermark, 10 iStock media assets/month, 1M+ premium media assets, brand kit, team collaboration |
| Unlimited | $60 | Everything in Business, plus 120 iStock media assets/month, unlimited HD video exports |
InVideo is an online video editor loaded with a vast library of professionally designed templates. Whether you’re aiming for social media snippets, YouTube tutorials, or video ads, InVideo helps you bypass the need to start from scratch. This makes it a favorite tool for coaches who want high-quality videos without a steep learning curve.
Coaches choose InVideo for its speed, enabling them to create professional videos in minutes, not hours. The customizable templates look fantastic and require minimal design knowledge.
Additionally, InVideo offers a wide variety of templates tailored specifically to coaches across different niches and styles, along with a massive library of built-in royalty-free images, videos, sound effects, and music.
| Feature | Benefit |
|---|---|
| Intuitive Drag-and-Drop Online Video Editor | Simple interface allows to easily swap out text, images, and elements within templates. |
| Text-to-Video Generator | Transform blog posts or articles into amazing videos automatically. |
| Automated Voiceovers | Add realistic-sounding voiceovers to your videos with just a few clicks. |
| Brand Kit | Save your colors, fonts, logos, and predefined color schemes to ensure consistency across videos.. |
WiseCut: Effortless, Polished Videos with AI
| Plan | Price | Features |
|---|---|---|
| Free | $0 | Automatic jump cut editing, auto-ducking, basic editing tools, limited exports |
| Starter | $15 | Unlimited exports, HD quality, facial recognition editing |
| Professional | $57 | Advanced features, which includes all features in Basic, plus subtitle auto translation, custom music |
WiseCut is an intuitive video editing tool that leverages artificial intelligence to automate many of the tedious tasks involved in traditional editing.
Its core strength lies in its ability to detect pauses and awkward silences, automatically creating jump cuts that give your videos a smooth, dynamic flow.
WiseCut streamlines video processing, eliminating the time spent manually removing pauses and filler words. This translates to spending less time editing videos and more time creating valuable content for your audience.
WiseCut’s intelligent analysis of speech patterns ensures jump cuts sound seamless, maintaining a natural feel. Plus, you can elevate any footage – from raw recordings and webinars to interviews – into more engaging content.
| Feature | Benefit |
|---|---|
| Automatic Jump Cuts | Instantly remove silences and “ums” for a polished, fast-paced video. |
| Auto-Ducking | Balances music and speech, so your audience always hears you clearly. |
| Facial Recognition Editing | Create dynamic zoom-ins that emphasize the speaker, mirroring a popular editing technique. |
| Subtitle Generator | Increase accessibility and make your videos searchable with automatic subtitles. |
Lumen5: Repurpose Your Content Into Videos
| Plan | Price (Monthly) | Features |
|---|---|---|
| Community | $0 | Access to limited templates, stock media, 720p video resolution, Lumen5 branding |
| Basic | $29 | Access to full library of templates and stock footage, 1080p resolution |
| Starter | $79 | All features in Basic, plus advanced features like custom fonts & colors, team collaboration |
| Professional | $199 | Priority support, advanced analytics, exclusive media marketplace |
Lumen5 stands out as a powerful tool among online video makers for social media-focused video creation. It uniquely analyzes your existing blog posts or written content and automatically turns them into stunning videos, making it a valuable asset for coaches looking to extend the reach of their content.
- Maximize Your Content: Breathe new life into old blog posts or articles by transforming them into shareable video snippets with Lumen5’s AI-Generated Videos feature.
- Time Efficiency: Creating videos from scratch is time-consuming. Lumen5 offers a rapid video production shortcut.
- Social Media Focus: Templates and formats are optimized to get attention on social media platforms like Facebook, Instagram, and LinkedIn.
- No Video Experience Needed: Lumen5’s intuitive interface makes it simple for anyone to create captivating videos.
| Feature | Benefit |
|---|---|
| AI-Powered Text Analysis | Lumen5 highlights key sentences and matches them with relevant visuals. |
| Extensive Stock Libraries | Access a vast collection of stock images, videos, and music to enhance your visuals. |
| Storyboard Workflow | Easily rearrange sections, edit text, and customize the look of your video. |
| Brand Customization | Ensure a consistent visual identity by incorporating your logo, fonts, and color palettes. |
Post-Production
Kapwing: Enhance Your Videos With Ease
| Plan | Price | Features |
|---|---|---|
| Free | $0 | Basic editing tools, watermark on videos, limited export length |
| Pro | $16 | Watermark-free videos, longer exports, subtitle tools, collaboration features |
| Business | $50 | Designed for professional video editors, with a streamlined video creation workflow, offering even more storage, and customized workspaces |
Kapwing is a browser-based video editor that allows you to add elements, refine, and polish your existing videos. With its advanced features, from adding text overlays to applying video effects, Kapwing provides the tools to give your coaching videos that extra professional touch.
It empowers users to enhance their videos with ease, offering a range of editing tools including options for color correction to ensure your content looks professional and visually appealing.
Repurposing content becomes simple – resize for different platforms or add new elements for fresh variations. Plus, since Kapwing works entirely in your browser, there’s no need for software downloads, making it accessible from anywhere.
| Feature | Benefit |
|---|---|
| Automatic Subtitles | Generate subtitles with a click, then customize them for accuracy and style. |
| Elements Library | Add text overlays, images, shapes, GIFs, and more to enhance your visuals. |
| Trim and Resize Tools | Prepare your videos for various platforms or cut out unwanted sections. |
| Collaboration Features | Work on video projects with team members in real-time. |
Best Practices to Streamline Your Workflow
Plan Your Videos
A simple outline helps you stay on track, ensuring your video delivers the value your audience expects. This eliminates the frustration of rambling or forgetting important concepts, resulting in a more polished and effective video.
Additionally, creating outlines in advance makes it easier to connect individual videos with your overarching coaching goals and content strategy.
Batch Record
Setting aside dedicated time to record multiple videos in one session is a major efficiency booster. By getting into a “recording mindset,” you’ll find a natural flow, leading to more engaging and conversational videos.
Batch recording also drastically reduces the time spent repeatedly setting up and breaking down your equipment.
Repurpose Content
Think of each video you create as the foundation for a wealth of additional content assets. Transcribing your video provides material for detailed blog posts or articles, allowing you to reach an audience that prefers reading. Extracting key points and insights from the video creates ready-made social media posts that promote your expertise.
Short, attention-grabbing video clips, such as those tailored for Instagram Reels, can become teasers for platforms like Instagram or TikTok.
Additionally, dynamic video collages featuring snippets from your content can offer a visually engaging way to entice viewers across various social media channels.
A Quick Recap
The journey to mastering video content creation may feel a bit daunting initially, but the tools and strategies discussed in this guide have been designed to streamline the process.
By starting with one tool, choosing a simple video format, and consistently dedicating reserved time blocks towards implementation, you’ll create engaging videos that transform the way you share your expertise and expand your reach as a coach. I recommend you pick a tool (or combination) you like and then set a time aside each week where you follow a routine. Jot down what you need at minimum to get going. The goal isn’t perfection, but getting started. Remember, it’s easier to make improvements than to fill a blank canvas.
What this could look like for you in simplified steps:
- Define the overall topic
- Create an outline of key points
- Involve AI to help you write a script
- Next to your script points, identify what B-Roll or other visual content you’d like to show as you speak
- Record
- Edit (using automated edits wherever possible)
- Add thumbnails, descriptions, etc.
- Upload and publish
And don’t forget to share your videos! If you want other coaches in our community to comment, feel free to add your link to a video in your comment below or join our community on Discord!