As a busy coach, filling your social media calendar with engaging content can feel like an uphill battle. But a strong online presence is crucial for attracting and converting clients. By consistently posting valuable content, you can establish yourself as an authority in your field and attract more clients.
In this guide, we’ll explore effective strategies for creating and scheduling content that aligns with your coaching business. From understanding your audience and platforms to repurposing existing materials, we’ll provide actionable tips to help you fill your social media calendar efficiently. Let’s dive in and discover how to make social media work for you.
Table of Contents
Your Audience & Platforms
Start by identifying your target coaching clients through demographic and psychographic analysis. Ask yourself:
- What age group do they belong to?
- What are their professional backgrounds?
- What challenges do they face that your coaching can address?
For example, if you’re a career coach, your target audience might be mid-level professionals in their 30s and 40s looking to make a career transition.
Once you’ve defined your audience, choose the social media platforms that align with where your potential clients spend their time online.
For instance, LinkedIn might be ideal for executive coaches, while Instagram could be more suitable for life or wellness coaches.
Consider the content format preferences of your audience as well – do they prefer long-form content, visual posts, or short videos?
To make informed decisions, analyze your competitor coaches’ content and strategies. Look at successful coaches in your niche and ask:
- Which platforms are they most active on?
- What types of content generate the most engagement?
- How frequently do they post?
This analysis can provide valuable insights into effective strategies within your coaching niche. For example, you might notice that top career coaches on LinkedIn often share infographics about resume writing tips or interview preparation checklists, which receive high engagement.
Here’s a table summarizing key considerations for popular social media platforms in the context of coaching businesses:
| Platform | Best For | Content Types | Audience |
|---|---|---|---|
| B2B, Executive, Career Coaching | Articles, Professional Tips, Case Studies | Professionals, Job Seekers | |
| Life, Wellness, Mindset Coaching | Inspirational Quotes, Before/After Stories, Reels | Younger Adults, Visual Learners | |
| General Life Coaching, Group Coaching | Live Videos, Long-form Posts, Community Building | Diverse Age Groups, Community-oriented | |
| X (formerly Twitter) | Quick Tips, Thought Leadership | Short Insights, Threads, Polls | Professionals, News Enthusiasts |
| TikTok | Youth Coaching, Trendy Niches | Short Videos, Challenges, Behind-the-scenes | Gen Z, Young Millennials |
| YouTube | In-depth Coaching, Educational Content | Tutorial Videos, Q&A Sessions, Webinars | Information Seekers, Visual Learners |
Remember, the key to success is not just being present on these platforms, but consistently providing value that resonates with your specific target audience.
Regularly review and adjust your strategy based on the engagement and results you’re seeing across different platforms.
Utilizing Different Content Formats
Coaches can enhance their reach and impact by leveraging various content formats across digital platforms. Let’s explore how to effectively use images, videos, and text-based content in your coaching strategy.
Images and Graphics
Inspirational quote graphics
Create eye-catching quote graphics to motivate and inspire your audience. Tools like Publer, with its Canva integration, make it easy to design professional-looking graphics that align with your brand.
Infographics of coaching models or concepts
Break down complex coaching models into digestible visuals. Infographics help your audience grasp and remember key ideas more effectively than text alone.
Before-and-after client transformation visuals
Showcase client transformations to demonstrate your coaching’s effectiveness. Visual comparisons can be particularly impactful in highlighting progress.
Videos
Engage your audience directly through live video sessions on platforms like YouTube or Instagram Live, hosting “ask a coach” streams. These real-time interactions offer immediate value and foster stronger connections.
Additionally, deliver quick coaching tips or bite-sized inspiration through short-form video content, such as TikTok, Reels, or Stories. These formats are ideal for capturing attention and providing easily digestible advice.
For more in-depth explanations or comprehensive coaching content, create longer videos on YouTube. This allows you to delve deeply into methodologies or provide detailed guidance on specific topics.
Text-Based Content
Captions as Mini Coaching Lessons
Share concise, actionable tips that address common challenges or offer valuable advice. Publer’s AI Assistant can help you generate engaging captions that align with your brand voice and resonate with your audience.
Twitter Threads for Complex Concepts
Twitter threads allow you to delve deeper into subjects while maintaining the platform’s concise nature. Use visuals, examples, and questions to keep your audience engaged and informed.
LinkedIn Articles for Industry Insights
Discuss industry trends, share your unique coaching methodologies, or offer case studies that demonstrate your approach. This platform is ideal for connecting with professionals and building relationships within your field.
Publer’s suite of features, including its Canva integration, VistaCreate Pro account, AI Assistant, and multi-platform scheduling capabilities, makes it easier than ever to produce and manage high-quality content across different formats and platforms.
This approach not only caters to different learning preferences but also helps you establish a strong, consistent brand presence across the digital landscape, ultimately growing your coaching business and reaching more people with your valuable insights.
Content Repurposing Strategies
Blog Posts to Social Media Content
Blog posts are a goldmine for repurposing into social media content. Coaches can extract key coaching tips from their blog posts to create concise, value-packed text posts for platforms like Twitter or LinkedIn.
For instance, a blog post on “5 Strategies for Overcoming Procrastination” could be transformed into five separate social media posts, each focusing on one strategy.
Another effective approach is creating infographics from coaching frameworks or processes outlined in blog posts. For example, a post detailing the “GROW” coaching model (Goals, Reality, Options, Will) could be turned into an eye-catching infographic, visually representing each step of the process.
Coaches can also repurpose client success stories into engaging carousel posts on Instagram or LinkedIn. A carousel post could showcase the client’s initial challenge, the coaching process, and the ultimate transformation, with each slide revealing a part of the journey.
| Original Blog Post | Repurposed Content Examples |
|---|---|
| 10 Effective Questions Every Life Coach Should Ask | – Carousel post on Instagram or Facebook – Quiz or poll on Instagram Stories or Twitter |
| Overcoming Imposter Syndrome | Imposter syndrome relatable stories |
| The Role of Intuition in Coaching | Intuition development exercises & guided visualizations |
Repurposing Video Content from Sessions
Extracting short clips (30-60 seconds) from coaching sessions or workshops offers coaches a wealth of opportunities for creating engaging social media content. Showcase powerful moments, such as breakthroughs or insights, on platforms like TikTok or Instagram Reels.
Additionally, create quote graphics from impactful coaching advice found in video transcripts. These visuals can be shared on various platforms and paired with attractive background images for a powerful message.
For longer webinars or group coaching sessions, repurpose the content into a series of educational posts. Divide a 60-minute webinar on “Building Resilience,” for example, into 10-12 key points and create separate posts for LinkedIn or Facebook. This approach provides consistent value to followers and allows them to engage with the content over time.
Transforming Podcast Episodes or Audio Content
Podcast episodes and audio coaching content can be repurposed into a variety of engaging social media formats.
Audiograms, short audio clips paired with a visual waveform or captions, offer a compelling way to share key coaching insights. These can be particularly effective on platforms like Instagram or Twitter, where they can capture attention in users’ feeds.
Additionally, coaches can develop listicle posts from the main coaching points discussed in an episode. For example, an episode on “Top 7 Habits of Successful Entrepreneurs” could be transformed into a series of posts on LinkedIn, each focusing on one habit. A powerful metaphor or a concise piece of advice from a podcast can be turned into an attractive graphic, perfect for sharing across multiple platforms and potentially going viral.
Repurposing content with Publer: A 6-Step Guide
Example: A life coach’s blog post on “5 Habits for Better Time Management”
- Identify your top-performing content:
- Use your blog’s analytics tool (e.g., Google Analytics) to identify which posts performed well in the last 1-3 months.
- For instance, your blog post on “5 Habits for Better Time Management” received high traffic and engagement.
- Cross-reference this with Publer’s social media analytics to see which snippets or quotes from this blog post performed well when shared on various platforms.
- Use AI Assist to rewrite this content for different platforms:
- Twitter: Generate a series of 5-10 concise tweets, each focusing on one time management tip.
- Instagram: Craft shorter, more casual captions that accompany visual posts.
- LinkedIn: Use AI Assist to create a longer, more professional summary of the blog post, suitable for a LinkedIn article.
- Facebook: Create a mix of short and medium-length posts, each elaborating on one habit.
- Create visual versions using Canva or VistaCreate integration:
- Design an infographic summarizing all 5 habits using Canva.
- Create individual quote graphics for each habit, perfect for Instagram and Twitter.
- Make a series of carousel posts for Instagram.
- Design a cover image for your LinkedIn article.
- Bulk schedule these repurposed pieces across multiple platforms:
Use Publer’s bulk scheduling feature to plan out your content:
- Schedule the infographic for Facebook and LinkedIn.
- Plan the tweet series over a week.
- Set up the Instagram carousel post and individual habit posts for the following week.
- Schedule the LinkedIn article with its custom cover image.
- Set up post recycling for evergreen repurposed content:
- Identify which pieces of this repurposed content are evergreen (like the individual habit tips).
- Use Publer’s post recycling feature to automatically repost these evergreen pieces every few months.
- Set different recycling intervals for different platforms (e.g., more frequent on Twitter, less on LinkedIn).
- Use the content calendar to ensure a balanced mix of original and repurposed content:
- Review your social media calendar in Publer.
- Spread out the repurposed “Time Management” content over a month.
- Fill gaps with other original content to maintain variety.
- Ensure you’re not oversaturating any single platform with the same topic.
You’ve now taken one successful blog post and turned it into at least a month’s worth of varied, platform-specific content.
This approach maximizes the reach and impact of your original idea while catering to the preferences of different social media audiences.
Publer makes this process efficient and manageable, allowing you to maintain an engaging presence across multiple platforms without constantly creating new content from scratch.
Content Planning & Organization
Effective content planning and organization are essential for coaching businesses to maintain a consistent online presence, engage with their audience, and drive client acquisition. Here’s how to streamline these processes:
Creating a Social Media Calendar
A content calendar serves as a roadmap for your social media strategy. It helps you plan and schedule content that aligns with your coaching programs or launches.
Publer’s features can help you:
- Visual planning: Use Publer’s calendar view to visualize your planned content, identify gaps or overlaps, and ensure a cohesive strategy.
- Bulk scheduling: Upload a CSV file containing your content details and schedule up to 500 posts at once using Publer’s bulk scheduling feature, saving time and effort.
Batch Content Creation
Batch content creation involves creating a large quantity of content in advance, allowing you to schedule posts consistently without overwhelming your daily workload.
Publer’s features can help you:
- Scheduling options: Choose from various scheduling options, including:
- Schedule: Manually schedule posts for specific dates and times.
- Auto-Schedule: Automatically schedule posts based on your chosen settings.
- Recycle: Automatically recycle your social media posts after a specified period.
- Recurring: Schedule posts to repeat at regular intervals.
Using a Content Library
A content library or database is a centralized repository for storing and organizing your coaching materials, including blog posts, articles, videos, and downloadable resources.
Publer’s features can help you:
- Centralized storage: Store all your coaching materials in one place using Publer’s content library.
- Tagging and categorization: Organize your content using tags and categories to make it easy to find and reuse.
- Asset management: Manage your media assets, such as images and videos, directly within Publer.
By effectively utilizing Publer’s features, coaching businesses can streamline their content planning and organization processes, saving time and effort while ensuring a consistent and engaging online presence.
Is Publer the Right Tools for Coaches? Let’s Compare!
| Feature | Publer | Hootsuite | Sprout Social | Later | Buffer |
|---|---|---|---|---|---|
| Key Features | AI content creation | Content curation | Advanced analytics | Visual planning | Stories scheduling |
| Canva integration | Team collaboration | CRM tools | UGC tools | Analytic reports | |
| Post recycling | Social listening | Chatbots | Hashtag suggestions | Ai Assistant | |
| Pricing (Monthly) | $0 – $16.8 | $99 – $249+ | $199 – $399+ | $0 – $80 | $0 – $100 |
| Free Plan | Yes | Yes | Yes | Yes | Yes |
| AI Features | Content & image creation | Limited suggestions | Content optimization | Content creation | Content creation & repurposing |
| Analytics | Basic to advanced | Comprehensive | Advanced with benchmarking | Visual-focused | Detailed |
| Best For | SMBs, individuals | Large enterprises | Medium-large businesses | Visual brands, influencers | Small businesses, startups |
| Ease of Use | Very user-friendly | Moderate learning curve | Steeper learning curve | Very user-friendly | Very user-friendly |
| Team Collab | Higher-tier plans | Robust | Advanced workflows | Basic in higher tiers | Team & Agency plans |
Publer’s compelling blend of features and affordability make it a standout choice for social media management. Its AI-powered content creation and Canva integration offer a powerful creative toolkit.
The platform’s user-friendly interface and support for a wide range of platforms make it accessible to coaching businesses of all sizes.
With features like post recycling and auto-scheduling, Publer helps you maintain a consistent online presence with minimal effort.
While no tool is perfect for everyone, Publer’s versatility and value make it a top contender for those seeking an effective and affordable social media management solution.
