Professional DIY Logo Design in Under 5 Minutes

DIY Logo Design Cover Image

As a coach, you inspire transformation. Your words ignite change, your guidance turns dreams into realities. But does your brand visually echo this transformative power? Imagine having a logo design that not only captures your essence but also magnetically attracts the right clients.

Read through this guide with an open mind and a willingness to explore. In under 5 minutes, you’ll not only craft a logo but also gain a fresh perspective on what your brand can really achieve.

This isn’t just about design; it’s about empowering your brand identity to match the transformative impact you have on your clients’ lives.

Ready to start?

Let’s create a logo that tells your story.

Essentials of Professional Logo Design: A Quick Guide

Simplicity is Key

Think Apple or Nike. Their logos are straightforward yet iconic. A simple design ensures easy recognition and allows the logo to be versatile and memorable.

Understand Your Brand

Your logo should reflect your business’s personality. If you’re all about fun and creativity, a playful font and color scheme can express that. For instance, Google’s colorful logo mirrors its innovative and dynamic nature.

Color Matters

The color palette you choose is key to your brand’s visual identity, influencing emotions and perceptions. Blue signifies trust, ideal for brands valuing reliability, while green represents growth, suitable for innovative businesses. Thoughtful color combinations within your palette enhance your logo’s impact and memorability.


For a coaching business, the right font choice is essential for conveying both professionalism and approachability. If typography isn’t your forte, collaborating with a graphic designer can ensure your logo communicates the right message through font style.


Ensure your logo is versatile, looking equally impressive on various mediums, from business cards to billboards. Including a transparent background in your logo design is crucial, as it allows for seamless integration across different backgrounds and enhances consistency in all your marketing materials.

Appropriate Imagery

Choose imagery that resonates with your industry. For instance, a life coach might integrate a compass or a blooming lotus into their logo, symbolizing guidance or personal growth. Understanding the different types of logos, such as emblem, wordmark, or abstract symbol, can guide you in selecting imagery that aligns with the essence of your coaching services.

Balance and Proportion

An unbalanced logo can appear unprofessional and create visual discomfort. Consider how your design elements appeal to your target audiences. A well-balanced logo not only looks professional but also resonates more effectively with the intended demographic, enhancing brand recall and recognition.

Be Timeless

Trends come and go, but your logo should endure. Aim for a timeless design that remains relevant over the years. Working with a professional designer can help you create a logo that not only looks great today but also stands the test of time, much like the enduring appeal of Coca-Cola’s logo.

Avoid Clichés

Avoid overused designs to ensure your logo stands out and resonates with your target audience. Remember, your logo often serves as the first point of contact with potential customers. Make it memorable and reflective of your brand’s values and mission.

6 Must-Try DIY Logo Design Tools for Coaches

Feature/ToolLookaCanvaWixAdobe ExpressBrandCrowdSquarespace
PricingVarious OptionsFree + PaidVarious OptionsFree + PaidSubscription OnlyFree
Ease of Use:      
► User InterfaceIntuitiveSimple & IntuitiveEasy to NavigateUser-FriendlyStraightforwardMinimalistic
► Learning CurveLowModerateLowModerateLowLow
► FlexibilityHighVery HighModerateHighModerateModerate
► Template VarietyModerateExtensiveExtensiveExtensiveLimitedLimited
Customer SupportEmail, Chat24/7 SupportEmail, Live chatEmail, ForumsEmail onlyEmail, Live chat


Looka logo
Plans & Pricing: Basic: $20 & Premium: $65
Customer Ratings⭐⭐⭐⭐⭐
Over 300 branded templatesUser-friendly and fast logo creation
Multiple package optionsCollection of 2,000 logo designs
Templates for social media profiles Business card templates 
No free planOnly PNG file available in basic plan
Limited customizations Similarity in Designs

Looka Logo Maker stands out as an AI-powered online platform, renowned for its ease of use and efficiency in logo creation. Simply input your business details, and let the AI technology craft a variety of customizable designs tailored to your brand.

Updated to reflect the latest trends in logo design, Looka now integrates contemporary color schemes and styles, ensuring your logo stays current and appealing.

With a vast selection of design templates and a user-friendly interface, Looka provides high-resolution files, perfect for both print and digital media.

Particularly beneficial for small coaching businesses, Looka is a cost-effective and time-efficient solution for those seeking quick, professional-looking logos without needing advanced design skills.

For an insightful look into how to design a logo with Looka, incorporating the latest trends and styles, watch this helpful tutorial: Design a Logo with Looka.


Canva written logo
Plans & Pricing:Free – Pro ($6.49) – Teams ($12.99)
Customer Ratings⭐⭐⭐⭐⭐
High-resolution logo filesEducational Resources
Storage and CollaborationVersatile Applications
Subscription CostWatermarked Free Version

Canva’s expansive library boasts a diverse collection of logo templates, all of which can be customized to suit individual preferences and branding needs. Coaches can effortlessly infuse their logo designs with chosen colors, fonts, and design elements, ensuring a seamless alignment with their coaching niche and brand identity.

Canva ensures that the logos it generates are of high quality, suitable for a variety of applications, including websites and business cards.

Moreover, it offers a cost-effective free version and an affordably priced Canva Pro subscription, which unlocks advanced design features. Collaborative tools within the platform facilitate teamwork when crafting logos.

Nonetheless, it’s worth noting that Canva’s design flexibility may be somewhat limited compared to professional-grade software, potentially posing challenges for coaches with highly specific design requirements.

Coaches should consider the subscription cost when opting for advanced features. While Canva boasts user-friendliness, newcomers to graphic design tools may experience a brief learning curve.


Wix logo
Plans & Pricing:Basic ($20) – Advanced ($50)
Customer Ratings⭐⭐⭐⭐
High-Quality, Scalable GraphicsAI-Powered Design Process
Brand Kit IntegrationEase of Use
No Free High-Resolution DownloadLimited File Format Options

Unlike other logo makers, Wix’s artificial intelligence offers personalized logo suggestions based on the specific preferences and business needs of a coach, streamlining the design process significantly.

This feature, combined with the ability to fine-tune every aspect of the logo, from color to font, ensures a high degree of alignment with the coach’s brand identity.

Furthermore, the output in vector file format guarantees high-quality, scalable logos suitable for various applications, a crucial aspect for diverse branding needs.

Additionally, the tool, despite its user-friendly interface, does have a learning curve, and accessing more advanced features or high-resolution files comes at a cost. This might be a significant consideration for new or smaller coaching enterprises operating on tight budgets.

Adobe Express

AdobeExpress logo
Plans & Pricing:Free – Premium ($9.99)
Customer Ratings⭐⭐⭐⭐
Cloud-Based StorageIntegration with Adobe Creative Cloud
Extensive Customization OptionsBrand Consistency
Subscription Costs for Essential FeaturesResource-Intensive

With its intuitive interface, even those with limited design experience can easily create logos that align with their coaching niche.

One standout feature of Adobe Express Logo Maker is its potential AI-powered logo suggestions. This technology can provide personalized logo design ideas based on user preferences and business needs, streamlining the design process significantly.

Additionally, Adobe Express typically delivers high-resolution logo files, ensuring logos are versatile and suitable for various applications. This level of quality and versatility is comparable to what can be achieved with Adobe Illustrator.

While Adobe Express excels in user-friendliness, it may have a learning curve for those entirely new to graphic design tools. Coaches and businesses should consider this factor, especially if they are new to design software. Furthermore, access to advanced features or high-resolution files may come at an additional cost, which should be weighed against the budget.


Brand Crowd logo design
Plans & Pricing:Starting from $9/month
Customer Ratings⭐⭐⭐⭐
Diverse Asset SelectionExclusive Logo Purchase
Collaboration ToolsFeedback Polling Feature
Unclear Pricing & Plans Limited Font Choices

With its vast library of professionally designed templates, users can explore a wide range of design options that align perfectly with their coaching niche and brand vision. The platform excels in providing customization opportunities, allowing users to personalize design elements such as colors, fonts, layouts, and even individual components within the templates.

BrandCrowd streamlines the logo design process, presenting users with logo concepts tailored to their preferences. This user-friendly graphic design software also ensures high-quality vector files, ensuring scalability without any loss in quality.

What sets it apart is the option to purchase exclusive rights to a logo, guaranteeing a one-of-a-kind brand identity, a feature that distinguishes it from other logo makers.


Plans & Pricing:Free
Customer Ratings⭐⭐⭐⭐
Instant DownloadIntegration with Squarespace
Intuitive interfaceHigh-Quality Output
Template-Based ApproachLimited Design Complexity

The Logo Maker is seamlessly integrated with the Squarespace website builder, ensuring a smooth and efficient logo design process that coaches can easily navigate, even without prior graphic design experience. The high-quality output files generated by this platform are versatile, suitable for both digital and print applications.

Furthermore, Squarespace Logo Maker offers transparent and affordable pricing options, making it an attractive choice for startups and small coaching businesses.

While it may have some limitations in terms of icon selection and originality, its integration with Squarespace websites, and professional output quality position it as an excellent option for coaches seeking a cohesive and visually appealing brand presence.

DIY Logo Design Or Hiring A Pro? Perhaps Both.

These days, it is much easier to create a logo that not only looks professional but also truly captures the essence of your brand. Modern tools have made design much more accessible, but it also comes at a risk for those who do not apply basic design concepts or who do not understand their impact.

Done right, your new logo design will enhance your brand’s visual appeal and connect more effectively with your target audience. Remember, your logo is a powerful tool in your branding arsenal; it should reflect your unique coaching identity and values. Many of these tools have free versions, so give it a try.

However, if you find that it takes you much longer to create a professionally looking logo that is truly inspiring and capturing your essence, don’t shy away from pulling in (very affordable) experts.

Whatever your decision, it pays off to try your own logo design even if you plan to hire a designer. Why? It will help you to articulate better what you want and what you do not want. For example, if you have tried signature logos, monograms, and other styles and find they are not distinguished enough to represent your brand, make that clear. It will save you a lot of back-and-forth communication and provides better clarity to your logo designer.

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